Understanding Our Use of Cookies

Cookie Policy

(Cookie-Richtlinie)

Last updated: January 7, 2026

1. Introduction

This Cookie Policy explains how Livitron MidCo AB ("we", "us") uses cookies and similar tracking technologies on our website. This policy explains what these technologies are and why we use them, as well as your rights to control our use of them.

2. What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide reporting information.

3. How We Use Cookies

We use cookies for the following purposes:

  • Essential Cookies: Necessary for the website to function (e.g., security, load balancing). These cannot be switched off.‍
  • Analytics Cookies: To understand how visitors interact with our website (e.g., Google Analytics).‍
  • Marketing Cookies: To track visitors across websites to display relevant ads (e.g., LinkedIn Insight Tag, Google Ads).‍
  • Functionality Cookies: To remember your preferences (e.g., language settings).

4. Cookies We Use

A. Strictly Necessary

  • Provider: Webflow
  • Purpose: content delivery, security, CSFR protection.
  • Duration: Session / Persistent

B. Analytics & Performance

  • Provider: Google Analytics (GA4)
  • Name: _ga, _gid
  • Purpose: Distinguishes unique users to calculate visitor, session, and campaign data.
  • Duration: 14 months (retention setting)

C. Marketing & Targeting

  • Provider: LinkedIn
  • Name: li_sugr, UserMatchHistory, bcookie
  • Purpose: Used for ad targeting and conversion tracking.
  • Duration: 30–90 days
  • Provider: Google Ads
  • Name: _gcl_au
  • Purpose: Conversion linking.
  • Duration: 90 days

D. Functionality / CRM

  • Provider: HubSpot
  • Name: hubspotutk, __hssc, __hssrc
  • Purpose: Tracks a visitor's identity and session usage for CRM integration.
  • Duration: 6 months – 1 year

5. How to Control Cookies

You have the right to decide whether to accept or reject cookies.

  • Cookie Banner: You can change your preferences at any time by clicking the "Cookie Settings" link in our footer.
  • Browser Controls: You can set your web browser controls to accept or refuse cookies.‍
  • Do Not Track: Some browsers allow you to transmit a "Do Not Track" signal.

6. Contact

If you have questions about our use of cookies, please contact us at:
Livitron MidCo AB Sturegatan 34, 114 36 Stockholm Email: info@livitron.com